New Army Brand
![New Army Brand](/content/images/size/w2000/2023/07/Army-Logo-4c---Newest--Be-All-You-Can-Be-.jpg)
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For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff GEN James McConville, and SGM of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club.
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